We, humans, have this urge not to do the day-to-day tasks that we are supposed to do in search of doing something that is truly meaningful. It’s what drives most individuals, especially the most successful ones, but the fun fact is that no one would like to believe that.
AI was seen as a glimmer of hope for the greater good of humanity, but the turn it took was not expected, common folks. What started as a tool for the human mind quickly transformed into something that claims to replace the very same mind. But we both know that nothing could be further from the truth.
If we talk specifically about the SEO field, there are many people who are good at lying but not at marketing, who claim that SEO can be automated. It’s like saying you can build the biggest skyscraper in Toronto on a foundation made of sand and expect it to last for decades.
So, to debunk the biggest myth of the SEO field nowadays, we have crafted a detailed and insightful blog post debunking the big lie about SEO automation. Remember, this truthful post isn’t for everyone! If you are a serious SEO professional, serial entrepreneur, or someone who believes in human expertise to grow a website, be our guest. But, if you have made up your mind that SEO is a thing of the past and AI will do the work of an experienced SEO professional, it’s time to say farewell! So, without any further delay, let’s begin by first understanding SEO automation!
What is Automated SEO?
Automated SEO utilizes different types of software and tools to carry out repetitive optimization tasks without any need for human involvement. This process uses cutting-edge technology to take care of several activities through automation, saving time and effort. However, there’s a huge difference between automating time-consuming SEO tasks and automating everything related to SEO. So, keeping that in mind, here are the SEO tasks that can be automated:-
- Keyword Tracking & Reporting
- Website’s Technical Audits
- Content Optimization Suggestions
- Backlink Outreach on Third-Party Sites
- Generating Meta Tags
Some Of The Tools That You Can Utilize For SEO Automation Are As Follows:-
- Semrush
- Ahrefs
- Surfer SEO
- Screaming Frog
- Gemini
The Psychology Behind the Belief of SEO Automation
Businesses are driven by profits, and the more profits they generate, the happier all of the stakeholders will be! That mindset has taken many business organizations to great heights, but that same save every penny outlook has also run several businesses to the ground. However, it’s understandable why many entrepreneurs and businesspeople think like that. Some common reasons behind this can be:-
- The promise of high speed and efficiency in carrying out SEO in a matter of minutes.
- No need to hire full-time SEO experts to carry out SEO campaigns.
- A belief that automated SEO can take care of hundreds of website pages without any need for human intervention.
- Trusting the marketing hype of several SAAS or SEO tools-based companies promising to automate SEO at a fraction of the cost you’re paying currently.
Time to Wake Up to the Reality of SEO Automation
You need to understand that automated SEO isn’t a magic bullet that will carry out your website’s on-page, off-page, and technical SEO. So, having a bit of objectivity in terms of SEO automation will help you make the most of this technology. Here’s what automated SEO can actually do:-
Tracking the performance metrics in a much more accurate manner while generating basic level data-driven insights.
Saving you plenty of time on different types of website audits, along with carrying out robust keyword research and reporting as well. In this way, the repetitive tasks will be managed, and you’ll be able to focus on the brainstorming and strategizing part.
There are plenty of AI tools that can be utilized to optimize your content, but you must know that they can’t replace human creativity at all.
With the help of automation, you’ll be able to improve your website on the technical front. By using automation within certain limits, you can reap its benefits while repelling the negatives.
The Real Risks of Going Down the Hyper-Automation Route
1. Facing Google Penalties For The Following Reasons:-
- Duplicate or low-quality website content
- Link building in an unnatural manner
- Using AI tools to generate spammy content
2. Losing Your Site’s Authenticity And Not Following The E-E-A-T Principle
The human quality signals will not be there in your website’s content if it has been generated through AI tools. It’s a given that your website’s content will lack experience, expertise, authority, and trustworthiness if you have trusted an AI tool instead of a professional writer. This will catch up with you and your business sooner rather than later.
3. Poor User Experience of the Website
In case you stuff keywords unnaturally in your website to game the search results, be prepared for a surprise penalty when you least expect it. Furthermore, if you have irrelevant content on your site, Google will abandon your website before your target audience does. All in all, you need to ensure your website doesn’t have a poor user experience from trying to automate aspects of SEO that can’t be automated.
4. No Strategic Direction to Chart Your Path
You must know that tools don’t have the intelligence you do, nor can they make decisions on their own (at least not yet)! Furthermore, these AI tools that the finest business minds want to delegate their website’s future to don’t understand business goals or audience intent. So, without a proper strategy and an experienced SEO professional at the helm of your website’s growth, expect your site’s ranking and credibility to be lost.
Time to Answer the Million-Dollar Question
Can automated SEO scale your business without your website facing penalties? The clear answer is a big NO!
However, if we’re on the same page when it comes to balancing the smart automation and human expertise, you’re on the right track. Here’s how you can do it with ease:-
- Utilize automation for the data part of SEO, whereas the SEO professionals take care of the strategy part of the whole SEO process.
- Automating the reporting, but carrying out content creation manually and if a content marketer carries this out, then nothing like it.
- Use AI tools specifically to assist writers, not replace them with these tools that just spin old content from their database, basically. So, in layman’s terms, think about AI tools as a Robin to you, the Batman.
- The technical audits can be automated to an extent, but they must be verified by an experienced technical SEO professional.
- At last, you must focus on building sustainable SEO for long-term success and craft user-first content. So, all in all, the marriage between traditional SEO and automated SEO is the way forward to success.
Wrapping Up
The reality is that automation can improve your SEO, but it can never replace the strategy part of SEO. In fact, true SEO success will come from leveraging the cutting-edge technology with the everlasting human creativity. So, what are you waiting for? Double down on SEO automation in carrying out SEO tasks which are repetitive and require low effort. It will help you save plenty of time and effort while becoming a catalyst in your online business success.
Are you looking for top-notch SEO services with the right type of automation? If your answer is in the affirmative, get in touch with SEO Toronto Experts and take the first step towards your website’s success. We’ve helped many businesses leverage the new-age automated SEO while benefiting from traditional SEO. So, why not be our next success story while you get a lot more sales and robust brand awareness? Call us now and let’s make it happen as per your business requirements.
