One thing that’s common when it comes to the end-of-the-year holiday season is that it is quite overwhelming for big businesses & the small ones as well. Whether it’s about the year-end excitement of the Christmas festivities, you need to be prepared for this crucial time if you’re serious about growing your business.
The KPIs that you have in mind regarding the benchmark you’ve set for your brand during the most wonderful time of the year are crucial. One of the best approaches to take your Black Friday online presence to the next level is by doubling down on Black Friday SEO.
To help you out with the same, we’ve crafted a special guide with actionable SEO tips for Black Friday. In this insightful guide, you’ll get to learn about the smart strategies that you can follow to maximize your holiday sales with the help of Black Friday SEO. So, let’s get going with these strategies right away!
Craft Enduring Holiday Landing Pages
Rather than crafting a new landing page every year, such as “Black Friday sale 2025”, you can target keywords such as “Black Friday sale” for your products or services. You can then update that page each year, depending on the analysis of what search engines are rewarding based on the content.
By focusing on just one page that you update on a yearly basis, you will be able to avoid a lot of anxiety later on. You can approach these pages as being evergreen pages, which will provide a template that you can build upon, saving you plenty of time.
Have a Look at Last Year’s Google Search Console Results
Before you move ahead with the content creation part, you need to analyze the Google Search Console data to get several insights. You can find out the previous Cyber Monday, Black Friday, or regular holiday search queries that your site experienced last year. To do this, you can do the following:-
- Carry out a proper navigation on your website’s property within Google Search Console.
- Click on ‘search results’ in the left-hand navigation.
- Then, click on ‘date’ so as to change the time period of the report.
- By inputting a range of dates which will cover the holidays you are looking to optimize for, you will get the data. Then click ‘Apply.’
- Finally, click on ‘+’ so as to add a filter and then opt for ‘Query.’
A box will pop up as a result, which will allow you to filter the results. By adding a key phrase such as “Black Friday,” you’ll be able to get queries that contain those phrases. Then click ‘Apply.’
Afterwards, you need to scroll down and check out the box below the graph to see different search terms that contain “Black Friday.”
Once you’ve found out the right keywords that your website has shown up for in the last few years. Then cross-reference the data with the URLs on your website which are surfacing for those queries. Afterwards, you can assess whether or not they really focus on the intent of the user’s query or not. To carry this out, you can click on the query to see which URLs Google will be serving for each one of the search terms.
You need to understand that you’re trying to find out the ranking queries from last year which are served up from URLs which are basically not aligned with the search intent. When you’ve got the list of URLs along with the intent mismatch, you can group the queries on a thematic basis and write content on those themes. Since Google has already shown that it supports your site, you definitely have some authority built up for them. Due to this, building out pages that are dedicated particularly to those holiday-centric themes will prove to be a swift success.
Find Out The Link Acquisition Needs
One of the best approaches to find out when you should launch your Black Friday SEO holiday season prep is to find out the total number of RDs. With the number of Referring Domains(RDs) that are required to keep up with your competitor sites, you need to emulate them. When you have that number, you will be able to work backwards and find out the suitable beginning date.
In case you don’t have enough time for your target holiday, let’s say 2 months, you can still implement a link-building strategy. It will definitely increase the page’s authority considerably. However, you need to know that you won’t get just enough time to get the required competitive parity for the referring domains.
Carry Out Holiday Season Keyword Research
Deep keyword research is crucial throughout the year, but it holds a lot more importance during the holiday season when your digital store is making big sales. You might have done keyword research, but you need to do it a lot more comprehensively this time.
There are many things that you might not have any idea about keyword research or industry trends, and even consumer behaviour changes. You can learn about them during this process, along with the latest shopping trends or distinct topics that you need to discuss.
You can start early with your research and carve out ample time to craft good-quality and helpful content, which will help you reach new audiences.
With the help of AI tools, you will get a lot of assistance in the keyword research process, especially for your e-commerce website. However, you must know that AI tools can help you carry out your job, but they won’t replace your industry insights and experience.
Have Black Friday Gift Pages
The first thing that you need to consider is which category or specific landing pages will be appropriate for the upcoming holidays. Alongside this, you must ensure that the page titles and even meta descriptions are as per the upcoming holiday season. The best part about this approach is that you can reuse these gift pages later on for the summer sale.
You can find out the old content which will fit the holiday vibe, along with rewriting the titles and meta descriptions to match the upcoming season. However, there is a chance that you won’t have to carry out that much work to ensure that they are up to date. Furthermore, you must ensure that you write the right type of product descriptions and use appropriate product images. By learning how to write impeccable product descriptions, you’ll be all set to craft amazing Black Friday gift pages.
If you want to boost the chances of your gift pages ranking, you need to improve the internal linking structure. Another approach can be to link the earlier all-year holiday season pages, like particular Christmas landing pages, to use them at the right time. The time period can be around 45 days, but you can also stretch it to 60 days. However, you’ll need to provide Google and other search engines just enough time to follow the links and find out the specific Black Friday SEO landing pages with spectacular deals.
Double Down On Social Media And Email Marketing
Did you know that social media platforms such as Instagram and X play a huge role in the success of Black Friday sales? If you’re a merchant, it would be quite beneficial if you could make your products be on everyone’s mind during this sales period. This approach will not just impact your reach but will also increase your sales significantly. When you’re carrying this out, you shouldn’t forget to share your Black Friday gift pages on the leading social media platforms. Another approach can be to post short videos on TikTok.
By focusing on your email marketing, you can take your sales to the next level and even lessen the cart abandonment rate. There are many companies that rely on newsletters to get a steady source of revenue. However, you need to ensure that you have a robust campaign for your newsletters. For this purpose, you can set up holiday gift guides and share them with your target audience. Another approach can be to create a proper overview of the Black Friday gifts that individuals would love to gift to their loved ones.
Launch New Products
The Black Friday season is a wonderful time to pitch new products to your target audience. In case you’re aware of the probable bestsellers for this holiday season, you can begin by writing content regarding these products now.
So, write a lot more about new products beforehand. It will increase the chances that the sales pages for these products will rank at the top of the search results during Black Friday season.
Alongside this, you need to link every page that you made in advance to a particular page you’ll set up when the product gets released. This page will become the foundation of your Black Friday success.
Optimize Product Pages For Rich Results
When you’re adding or altering the product pages as per the holiday season, you should optimize them correctly. You can also check whether you’ve incorporated structured data in your product pages. Rich results, which will show ratings and prices, can help you get ahead of your competitors.
Validate The Product Data Feed
You should optimize your e-commerce product feeds for not just Black Friday SEO but the holiday season as well. It will increase the visibility and the sales as well throughout this high-traffic shopping time period. You can begin by ensuring that the product information, like titles, prices, descriptions, and availability, is appropriate and contemporary.
You can check if the products which need them have the right Black Friday keywords to improve discoverability. For this purpose, you can use high-quality images to showcase your product in the best light possible. You can even utilize the promotions feature in Google Merchant Center to showcase your special deals and discounts for Black Friday appropriately. In this way, you’ll be able to make your offers a lot more attractive to potential customers.
However, you need to update your feed on a regular basis to showcase the real-time inventory changes and fix the errors to have robust product visibility.
Repurpose Content
If you’d crafted a Black Friday or Christmas gift guide for the previous years, you should be able to use it in 2025. For this purpose, you can update the year and even details such as the popular brands and products for that particular year.
You need to understand that you can repost some of the most popular posts from last year in the months before the holiday season on your social media. This unique approach will help you utilize old content and benefit from such content once again. As a result, you will get several post ideas for your Black Friday, bringing you several followers.
If you add the website link in your social media bio, that will directly contribute to improved website traffic and brand sales eventually.
Final Words
So, now’s the time to fasten your seatbelts and begin writing your Black Friday gift pages and crafting persuasive content for the new products as well. You shouldn’t neglect your Black Friday SEO at any cost and boost your website’s chances of success with the help of the best SEO tools this Black Friday. It’s time to follow the SEO tips for Black Friday that are listed above and ensure your business’s success during the most lucrative time period for e-commerce businesses.
Are you looking to get the best Black Friday SEO services for your brand? If your answer is in the affirmative, you should opt for SEO Toronto Experts. We’ve helped many brands with strategic Black Friday SEO services and brought them great results as well. Get in touch with us right away to book our Black Friday SEO services today.
