seo audit service

How to Choose the Right SEO Audit Service for Your Needs

Are you tired of seeing your website rank lower and lower in search engine results? It’s time to take a proactive approach with a professional SEO audit. There are many methodologies for SEO audits, so it can be difficult for site owners or marketers to figure out where to begin. However, the key step to ensuring the maximum outcome is knowledge. This blog post covers all the details to help you with the same.

What is an SEO audit?

what is an seo audit

An SEO audit is the process of evaluating a website’s performance in search engines and identifying ways to improve it. It factors in all the aspects that affect a website’s visibility in search engines.

An SEO audit can help you figure out the following:

  1. Key strengths and core parts that you can leverage
  2. Lagging elements that need to be fixed
  3. Where to put your efforts
  4. What could perform better

Now, this may seem like an easy task, but wait. There are many facets that can quickly make things complex and overwhelming.

Types of SEO Audits

If your website is large and complex, you will have to consider different types of SEO. This is crucial to determine what you need to prioritize:

SEO content audit

seo content audit

This type of audit includes looking out for opportunities to improve the quality, accuracy and recency of your content, especially on the pages that form a crucial part of the lead funnel. Here Google’s E-E-A-T principles can be your guide to get the rights right.

On-page SEO audit

on-page seo audit

In this type of audit, you’ll check if the backend elements of your page are optimized for better crawlability and indexability. Mainly, meta descriptions, meta titles, text and images, etc, make up the on-page.

Off Page Audit

off page audit

An off-page audit includes checking the pages and domains that link to the pages you are targeting to improve. This mainly involves assessing the quality, quantity, recency and distribution of these links.

Technical SEO Audit

technical seo audit

Technical SEO audit involves reviewing the technical aspects of the website that may be affecting the search engine visibility. These elements can be sitemap, image delivery, site errors, redirects, site architecture, URL structure, crawlability, index status, page speed and the robots.txt file.

Local SEO audit

local seo audit

local seo audit stats

Local SEO audit is for local businesses to compare their performance to competitors. This type of audit can also help you with improving your keyword research for local SEO.

Backlink audit

backlink audit

This audit is important for building an effective SEO strategy. High-quality backlinks can help a website rank better in search results and drive more traffic.

Keyword analysis

keyword analysis

This audit looks for keywords that can drive high-value search traffic and analyzes a business’s position in terms of those keywords.

Common SEO Audit Tools

Google Search Console

Formerly known as Webmaster tools, Google Search Console is a free tool that helps website owners understand and improve how their site appears in the search results of Google. It provides tools and reports to help with:

  1. Viewing data on how often your site appears in the Google search and fix any indexing issues.
  2. Verify whether Google can easily find and crawl your site. If not, fix the issues.
  3. Get notified when Google may find problems with indexing your site.
  4. Assess the manual actions that may impact the ranking of the site.

Here are some metrics that you can access in the Google search console:

Impressions: Tell you how often a link that leads to your website is seen on Google.
Clicks: How often that link was clicked
Position: ranking of your link with respect to the topmost position
Click-through rate: Clicks/impressions

Google Search Console has different role types for users, including owner, user, full user, and restricted user.

Google Analytics

It’s also a free tool that helps website and app owners assess their performance and improve their marketing ROI. It collects website data and prepares a comprehensive report on the performance of your website.

Here is what you can find on Google Analytics:

  • Measure the traffic and engagement

Assessing how many people are visiting your site and how well they are interacting.

  • Understand the behaviour of your customers

This tool provides you insights into the customer journey and how they are interacting across different points.

  • Optimize your campaigns

Based on your monitoring and outcomes, you can fine-tune your strategies.

Choosing the right SEO audit services

If you’re totatally new to SEO audit or uncertain about how to go ahead with it, you can choose SEO audit services as well. Here are some key steps to finding the right SEO audit services:

Check all the free SEO Audits.

While starting out to hunt the best SEO audit services, your first step should be to try various free SEO audits, as it will help you set a benchmark and understand what to expect. Free audits can also reveal your website’s baseline performance. By leveraging this knowledge, you can assess how worthy and effective paid audits are and set some realistic expectations from the service providers.

At first, by trying all the free audits beforehand will get prepared with sufficient knowledge to get great deals at a better price.

Prepare a checklist of their deliverables.

Before selecting any SEO audit company, you must have a clear understanding of what deliverables you can expect from them. You can prepare a checklist to avoid missing out on any of your needs. Here is how you can make it:

Create a list of core deliverables.

Check whether they provide a comprehensive report that outlines the current state of your website’s SEO or just an overview. You can expect the assessment of how your On page, page, and technical SEO are working, along with keyword research and analysis.

See if they also offer actionable recommendations or not. For example, SEO Toronto Experts do not believe in just cutting corners; our audit report consists of the following:

  • On-page analysis of title tags, keyword usage, meta descriptions and header tags.
  • Off-page SEO analysis of anchor text distribution, backlink profile and competitor analysis.
  • Assessment of technical aspects like speed, XML sitemap, and robot.txt.
  • Actionable recommendation to improve your website.
  • Post-audit consultation and support for implementing the recommended changes.
  • Resources/training material to implement the recommendations.

Consider the Industry Experience

Make sure you’re choosing SEO audits from industry experts since companies with experience in the industry possess a deep understanding of the subject, and they offer you fruitful results. Experienced experts are also well versed with the trends, updates, changing algorithms and rising competition as they’ve seen it all from past years. That’s why they can propose the most effective optimization tips to you rather than some newcomer.

Custom Plan

If you’re up to choose an SEO audit service, probably you might be seeking personalized services. So, make sure you are not falling for large reports and complex stuff that may seem like a big deal but might not tell you much about your current performance and how you can improve. That’s why you need to choose audit services that are willing to offer you recommendations specific to your website’s goals and target audience. For example, if you lack at backlinking aspect, do they tell you how to get quality backlinks?

Consider long-term reporting and communication.

Invest in a company that is known to offer regular updates on the progress of the audit or any findings. Leveraging this, you can make the necessary adjustments to your marketing and SEO efforts. Apart from this, the data-driven insights empower you to make sound decisions. The timely reporting of the issues will also help you effectively counter them at the early stage and prevent them from negatively impacting your website’s visibility and ranking.

Is an SEO audit the same as a Website Audit?

Both SEO audit and website audit are thorough examinations of a website’s performance; however, the latter takes a broader approach as it is not concerned with identifying the website’s search engine rankings, which is the case with the former.

Website Audit SEO Audit
Focuses on assessing a website’s overall health, usability, and effectiveness, like the website’s technical infrastructure, content quality, user experience, and SEO elements. SEO audit focuses on improving a website’s visibility and organic search traffic. An SEO audit analyzes a website’s technical aspects, keywords, link profiles, traffic behavior, and more to identify issues that are preventing it from ranking higher in search engine results pages (SERPs).

Do you need an SEO audit even after a website audit?

A website audit can help you broadly identify issues with the website that may be impacting user experience, but it is equally important to focus on ranking your website. So, even after a website audit, you may still need an SEO audit.

Benefits of website audit

Here is why an SEO audit is important. It mainly assesses the website’s aspects that may not be covered under website audit:

  1. Search engines like Google often update their algorithms. SEO audits can greatly help you identify areas for improvement and keep up with the changing dynamics.
  2. You can improve your website’s accessibility with the help of an SEO audit.
  3. Conduct competitive analysis.
  4. An SEO audit can give you a long-term return on investment.

Signs that your website needs SEO audit

  1. If there is a sudden drop in traffic in search engines.
  2. There are changes to your main navigation and internal link structure.
  3. There is a sudden increase in inbound links.
  4. A website redesign, re-development, or migration.

Winding Up

An SEO audit can significantly improve your website’s visibility and accessibility. However, it’s crucial to be cautious when selecting SEO audit services. The tips and information in this blog post should help you make the right decision. If you have any further questions, feel free to contact us. Our initial consultation is free. Let’s talk about your needs now!

 

 

 

 

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