But, BigCommerce is a great platform for established businesses who want to scale their organization further and want helpful features for their endeavouIn today’s digital age, the ecommerce industry is experiencing explosive growth, with countless platforms vying for your business. With the global market reaching $8.1 trillion by 2026, competition is fierce, with businesses fighting for a slice of the pie. These E-commerce platforms have made it both cost-effective and easy to set up an online store for businesses. But with so many options, each boasting unique features, choosing the right platform can be overwhelming.
But here’s the catch. We’ve analyzed some of the top e-commerce platforms in 2024 to help you find the right platform for your business. This in-depth guide will equip you to make an informed decision and boost your online sales potential.
Shopify
Shopify is one of the most popular and user-centric ecommerce platforms available that has shown its prowess in boosting sales for a long time. Whether you are a budding entrepreneur who is just starting out with an online store or an established business person looking for your digital store’s growth, Shopify is your ticket to immense sales.
Shopify has a lot of features that are made specifically to ease the daily operations of an online store. It’s a user-friendly platform, even for those individuals who haven’t written a line of code in their entire life. The intuitive drag-and-drop features of Shopify allow you to create a great online store without any need to write a code for it.
Shopify also gives you an opportunity to sell across different channels, and that too while integrating with famous social media platforms like Facebook and Instagram. By leveraging ecommerce SEO services, you can make your online store rank on top of the search results. In these ways, you can reach a vast audience easily and have a readily available customer base looking to buy what you have to offer.
Shopify has also leveraged the power of artificial intelligence to multiply your sales. Here’s how:-
- With Oberlo Integration, you can easily find and dropship trending products available in any part of the world by contacting the supplier.
- Shopify Compass will provide amazing insights into customer behaviour and the recent trends of the market. You can use these insights to better your product offerings and even marketing strategies.
BigCommerce
Shopify may have its own benefits, particularly the ease of use for the platform’s users. But, BigCommerce is a great platform for established businesses who want to scale their organization further and want helpful features for their endeavour. The architecture of BigCommerce is made specifically to handle a huge amount of traffic and have extensive product catalogues. No matter how many products you have to list or the online traffic coming your way, BigCommerce will ensure your online store is operating smoothly.
One defining feature of BigCommerce is the fabulous marketing tools it provides to make conversions happen! Some notable tools are as follows:-
- You can optimize your product pages and content according to the search engine with built-in SEO features. It will fetch you a significant amount of organic traffic along with several converting leads who will buy your products.
- By using email marketing tools, you can nurture leads, have robust sales, and foster loyalty in your customer base. The best part is you can integrate your platform with dedicated email marketing platforms to have even more benefits.
- With BigCommerce, you can run targeted promotions, provide discount codes, and have flash sales as well.
- This platform also addresses one of the pressing issues faced by online businesses and that’s cart abandonment. The automatic system of BigCommerce will send personalized emails to those individuals who abandon the cart on your online store, increasing the chances of sales.
In case you are looking to have full autonomy of your online store, you can leverage the open API(application programming interface) of BigCommerce. This will give an opportunity to your developers to create custom integrations which will align with your business goals related to your store.
Wix ECommerce
With Wix, you can build an e-commerce store just by dragging and dropping, as it offers tailored templates and web hosting. You can make a website for no cost, but you will require paid plans to advance it. Usually, a basic business plan can cost you around $27 per month for an annual plan. It’s a good option for e-commerce merchants who want features like online payments, order tracking, and managing orders from multiple channels. In case, you want a highly advanced product-based e-commerce store, Wix may not be a good option. For these features and selling across social media, you will need third-party apps.
In short, the advantages of choosing Wix are that it is fully hosted and has a free basic plan, but for tracking and analytics, you will require a paid plan. Some of the biggest disadvantages of building the store on e-commerce are that sites are not transferable and there is a lack of inventory management features.
Pro Tip: Follow the best ecommerce SEO strategies to rank your digital store in the search results.
Woo Commerce
Unlike any standalone e-commerce platform, WooCommerce is a free plug-in for WordPress. It is capable of turning a content-driven WordPress site into a full-fledged, impressive online store. If you have made your website using WordPress, with WooCommerce, you can add product listings, a shopping cart, and a checkout system. You can take your Shopify store to the ultimate level by using some additional paid extensions. These extensions can help you advance your store by adding customizable themes, security, shipping, and other regular e-commerce features. While you are free to choose the features you want, there are some downsides to it as well. With each different function, your store spreads across a web of plug-ins and extensions, making it challenging to keep track of how much you’re spending on each.
Bottomline
While there’s no one-size-fits-all solution, the ideal e-commerce platform emerges by understanding your business’s priorities. Do you prioritize a smooth checkout with multiple payment options, or are robust inventory management and efficient shipping your focus? Identifying these needs helps narrow down platforms. For example, Shopify excels in checkout with its user-friendly design and integrations, while BigCommerce caters to high-volume businesses with strong inventory and shipping tools. Remember, the e-commerce world is constantly evolving, so choose a platform that can scale and adapt to your business. By prioritizing your needs and considering these strengths, you’ll be well on your way to selecting the perfect software to fuel your online success.
Still, feeling unsure? Talk to SEO Toronto Experts right away and discuss your specific needs. We develop custom solutions that scale with your business, helping you reach more customers and grow on any platform.
