With the advent of AI tools in the present time, it is obvious to ask a question- What now? The question could be about the Job security to which AI tools pose a danger to or about biased content. The implication of the arrival of new technology can hamper or halt the way we do our daily activities. But it can also influence the same in a positive way. With this blog, we will try to answer the apprehension of the people around ChatGPT and how it will affect SEO Success.
Let us start by answering the question- Will ChatGPT be able to displace SEO?
In short, no, It will not displace the Importance of SEO in the context of Digital Marketing strategy, but it can influence the future of the Search Experience of the users online.
What is a ChatGPT?
It is a Chatbot developed by a company called OpenAI which is designed to answer the queries of people in a Human like Manner. ChatGPT is Capable of performing tasks such as writing essays, codes, and conducting research, among many more.
Should Businesses use Chatgp for their work?
Well, to answer this, know that the content generated by ChatGPT is not new. It tends to find the content already published on the internet and paraphrase it according to the needs of the user. Many Businesses nowadays have started using ChatGPT for their daily work. It may seem easy to just open it and generate content for your blogs or guest posts. But to tell you that this practice is not healthy with SEO success in mind. Why? Because the content generated with the help of AI tools does not rank properly on search engines. Google regularly updates its algorithm to find content generated by AI tools which in turn gets deindexed.
One way to use ChatGPT to generate quality content with zero plagiarism is to give smart command prompts. As AI tools need a human touch to the content to make it more appealing to users and search engines also.
It is a first hand rule to know about the shortcomings of any technology before inculcating the same in your work. Below are some of the key flaws that you should bear in mind before getting started with ChatGPT:
Can Provide Wrong answers: You might be surprised to know that the content generated by chatgpt is not always correct. If you ever tried to give a unique command that requires deep analysis and thinking over a particular topic, it may falter. For Example, a Mathematical equation. We have that proved for you with a command prompt given to the ChatGPT-
The answer given by ChatGPT is 5 whereas the right answer is 2.
Plagiarism: This is one of the key flaws that comes with using AI tools such as ChatGPT. You may generate user-friendly and informational content according to your needs from the tool. However, it can be filled with duplicity, which can hinder your goal of a higher ranking on search engines. Below we have asked ChatGPT to generate an article to check it on tools for plagiarism.
A plagiarism tool showing 56% duplicacy of the content generated from ChatGPT.
Biased opinion: AI tools such as ChatGPT can provide you with a biased opinion on some topics. This may be due to some of the content published on the www from an organization or a person who is of a biased nature towards that topic. This biased nature could be due to personal experience, which is not always true. ChatGPT may pick up the requested content from these resources, such as articles, to frame your answer. So, it becomes crucial to verify the information and self-analysis before relying on the content of the AI tools.
Generation of Phishing Content: One of the most significant dangers associated with using ChatGPT is that it can be used to create phishing content, such as spam Emails. Earlier, it was the observation of the user to detect any error in the content of the Spam Email. But now, with ChatGPT, this line of defence is also breached. With the use of AI tools, users may become more vulnerable to the attacks of hackers.
Creation of malware: ChatGPT can be used to write code in many languages like Java, python and so on. Which, in turn, can be used to create malware to steal sensitive information of the users. Hackers just have to give a prompt to write a malicious code and transfer the same to the user’s computer to get important information.
Total Dependence on AI: Over dependence on AI tools can lower the creativity and the critical thinking ability of a user. It can hamper the personal growth of students who are nowadays using chat gpt to do their assignments or projects. To counter this very problem, many schools and colleges have already banned using ChatGPT for school work.
But with all the shortcomings, ChatGPT can prove to be a boon to SEO work. Let us discuss some of the ways it can influence the work of SEO in a positive manner.
How ChatGPT helps SEO work in its development?
Personalized Content: Do you know why people love using ChatGPT rather than a simple Google search? Well, it is due to the very reason that you get a personalized answer with the ChatGPT, which is not the case with Search Engines. So it becomes very crucial to frame content in a way that answers the search intent of the user for SEO success.
Keyword Targeting: The rise of ChatGPT will likely result in a shift from traditional search queries. People will use more natural language while searching any information online. Websites need to optimize the way they use keywords to target the audience. They can use long tail keywords or a human-like conversational phrase in their content to attract users to their websites. For Example, you can start with words like How to, What etc., in a sentence.
Voice search: With the arrival of Virtual Assistants like Siri or Alexa, it has now become easier to get an answer with a voice query. Google rewards the websites with voice search options with a higher ranking on SERP. Websites should optimize their content for people to search for your product or services with a simple voice search. You can also have a chatbot on your website that can increase user engagement on your website.
Featured Snippets: They are the search results that appear at the top of the google search to give a quick answer to your question. Just like ChatGPT gives a quick answer, your website should do the same in the form of snippets. Optimizing your websites for featured snippets can help virtual assistants like Alexa to pick your content. This can help you to get your website to rank higher on Search engines.
ChatGPT is a powerful tool that has the potential to revolutionize the way we approach SEO. It can provide valuable insights into the language and intent behind search queries. By leveraging ChatGPT, you can create more effective content and strategies for seo success. As we look to the future, it’s clear that the role of ChatGPT in SEO will only continue to grow.
The future of SEO is all about understanding the language and intent of your audience. With ChatGPT, businesses get a powerful tool that can help them achieve greater success in the online marketplace.